Sample Audit · Not client work

Sample Audit: Local Service Lead Funnel

A clearly labelled sample audit showing how a local-service advertising review can be structured.

Local service•Meta Ads•Illustrative one-week review

Problem

Example scenario: leads arrive, but the team cannot compare source quality or agree on the next review step.

Scope

Measurement map
Campaign structure review
Lead handoff questions

Approach

Map the business goal to one primary KPI and supporting signals.
Separate campaign structure questions from creative and follow-up questions.
Document the next checks before any budget decision.

Verified results

Not provided — this sample contains no client performance data.

This is a Sample Audit, not a client case. It contains no client name, spend, revenue, performance result, or testimonial.

The example shows the questions a review can organize before a business decides what to change.